NSB Management Review (NMR) is an international referred journal of NSB School of Business - a premier B-school, rated A+ by Business India B-School Survey 2009, located in the prestigious corporate hub of Southern Delhi. We have tried to maintain the highest ethical and technical standards of the manuscript review pertaining to all contributions to NSB Management Review. All articles submitted to NSB Management Review are screened and only the short-listed ones are subject to double blind peer -review from specialists in the field.